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Via Montenapoleone
For a break from sightseeing and a glimpse
of an important and more contemporary aspect of Milanese
life, stroll down the via Montenapoleone, this is the
most elegant shopping street in Milan.
All the star
names of Italian fashion are here: Armani, Moschino,
Valentino, Krizia, Versace to name a few, as well as
the latest in household design and contemporary art.
Italian fashion is a leader among Italian
exports, boasting higher figures than either cars or
chemicals.
Krizia and Missoni
clothes sell best in the United States. Valentino (the
top designer in the opinion of most Italians), Ferre',
Coveri, Nino Cerruti, Versace and Armani make important
contributions to the Paris fashion scene.
World recognized
designer Armani has his Maison in Milan.

Italians have succeeded in industrializing
the manufacture of high-quality, ready-to-wear designer's
clothes.
One thing is
clear, the Italians have a wonderful ability to play
with material and forms.
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